ENTREPRENEUR, VISIONARY, BUSINESS, CONSULTANT, SAILOR
A multi-talented professional who decided to take her passion to the next level. Throughout my career I have gained experience in the planning and implementation of strategic marketing plans for businesses of multiple industries in different growth stages, with special focus on businesses in development. I am highly resourceful, passionate, persuasive and articulate by nature, and I am achieving results others believe to be impossible.
As a small business owner myself, I have a first hand and deep understanding of the needs, budgetary constraints and challenges small businesses face. My focus is to offer affordable solutions to help my clients evolve their online presence - holistically, through creation of new websites, content and social media connections or by enhancing their existing online footprint.
Demonstrated success record in:
Branding, managing and positioning companies in early growth stages.
Re-branding and re-positioning of mature companies resulting in sales growth.
Planning and producing events both for non-for-profit and commercial organizations.
Proven record of initiative and success in project management.
Motivating staff to peak performance levels.
Aug 2009-To Date
Freelance - The Media Makeover
A passionate entrepreneurial marketer with over 20 years of experience in online marketing for small and medium businesses. Whether you are looking to start your online presence from scratch or do a makeover to an existing company - I am here to do it right, so that it actually works!
Jan 2020-To Date
Founder & Executive Director - Sailors Jersey City
Sailors Jersey City is a local Jersey City non-profit organization the introduces, trains and advances youth and young adults to develop self confidence and life skills through sailing.
Aug 2018-To Date
Founder & CEO - Sailors Around the World
Sailors Around the World (aka: SaW Vacations) is offering full service booking and consultation services for sailors of all levels who are looking to go on a sailing vacation anywhere in the world. We offer organized vacations/flotillas - where one could either sign up for a bunk on a captained boat or bareboat charter as part of the flotilla. In addition - we are offering booking services and charter preparation consultation for anyone who is looking to charter anywhere and anytime.
Nov 2011-June 2020
Founder & CEO - Sailors NYC
As CEO, of a small business, I oversee all aspects of small business management including: accounting/budgets; marketing; establishing partnerships/funding; community outreach. In addition to office tasks, I was actively involved in the development of innovative Sailing Programs, consisting of on-water training; online practicums and classroom instruction for all ages and competencies.
Jun 2017-Feb 2020
Real Estate Salesperson - Mdrn. Residential
Specializing in Manhattan, NYC
Jan 2005-Dec 2015
Director of Marketing & Business Development -
Grand Enterprises O.L. Ltd
Planning and producing company events, Designing company's e-commerce websites selling food supplements and health products, Sourcing and developing vendor relationship with company's clients at the aviation industry
Apr 2020 -To Date
Sailors & Seniors Helping Jersey City Homeless
An independent unaffiliated group of friends cooking and serving meals and hand-made masks to Jersey City homeless
Jan 2014 - Dec 2016
Co-Founder & Secretary Lower Hudson Boat Owners Association
Oct 2015 - To Date
Founder & President - The Courage Regatta Cup
IDC - The Interdisciplinary Center Hertzliya, Israel
The Arrison Business School
Bachelor of Arts Cum Laude in Business Management – major in Finance
Licenses & Certifications
Master of Vessels up to 50 Tons with Auxiliary Sail &
Assistance Towing Endorsements -
United States Coast Guard
American Red Cross - First Aid/CPR/AED
Level V Captain Rank Chief Instructor American National Standards Assessor and SLC instructor - NauticEd
Merchant Mariner Operator of Uninspected Passenger Vessel - United States Coast Guard
New Jersey Real Estate Salesperson
New York Real Estate Salesperson
Computer & Software
Microsoft Office PC suite: Word, Excel, Power Point, Outlook
Website builders: Wix, SquareSpace, Wordpress
Writing, Content Strategy, Social Media Campaign Management, Creative Initiatives, Branding, Merchandise, Fundraising, Community Engagement
Translation - Hebrew >> English / English >> Hebrew, Understanding the basics programing and design softwares, Experience with call center operation, Customer oriented, A Natural Leader who is also a Team Player, Analytic and Articulate
Fluent in speaking, reading and writing - my second language growing up
Fluent in speaking, reading and writing - my mother tongue
IDF - Israel Defense Forces
Youth Counseling in frame work of HaShomer HaTza'ir Youth Movement, Israel
Hobbies & Interests
Sailing, Diving, Long walks, Yoga, Hiking, Outdoor activities, Writing, Music, Art, Dance, Cinema, TV, Travel, Environmental and Social Activism